Inversa is a brand of natural and vegan cosmetics that brings nature as the main inspiration and active principle of its products. And to represent all this magical and rich universe, the brand from Pernambuco transformed its visual identity, including a unique typography, labels full of details and a super colorful promotional material.
The story of Inversa begins when Gabi, founder of the brand, dissatisfied with the products found on the market, decides to experiment and learn how to make her own products free of synthetic ingredients and without negatively impacting nature. In the beginning, it was Gabi for everything. She manufactured the cosmetics, made the labels, the service and even the delivery. But with the success of the results, the brand felt the need to professionalize communication. This was the beginning of many transformations.
Inversa's audience is female, loves animals and seeks more balance between work and personal care on a daily basis. As they seek a healthier diet, it's not difficult to find vegan or vegetarian people in the community. They're the type who like to be in touch with nature, have plants at home, are neighborhood people and value simple things.
Valores: Natural, Vegana, Jovem, Criativa, Divertida, Comunicativa, Alegre, Trabalhadora, Transformadora.
Values: Natural, Vegan, Young, Creative, Fun, Communicative, Joyful, Hardworking, Transformative.
Ilustrações: Nycole Sá, Italo Mikoko, Filipe Carvalho
Direção de arte: Filipe Carvalho e Nycole Sá
Tipografia: Italo Mikoko Vinícius Lira
Produção: @alloestudiocriativo @leticiaallo @prsclaferreira
Modelos: @amandagolini e @alveselianacristina
Elementos de cena: acervo ALLÓ e @colorblocks.com.br